The advent of internet has made our lives easier so much so
that the internet has become an indispensable part of our day-to-day life. There
are a multitude of web-based applications including social media platforms like
facebook and twitter. The concept of e-governance is based on the applications
of internet technology, wherein the government is committed to providing faster
and efficient delivery of services. One of the booming sectors involving online
platform is that of e-marketing which is a revolutionary development in the
area of trade and commerce.
A fundamental principle governing internet use is ‘net
neutrality’. It fundamentally guarantees that all data on the internet should
be treated equally and there should be no digital discrimination. However, the
decision by the mobile operators to charge the users violates the principle of
net-neutrality. It is because certain websites become costly or operate faster
as compared to other web portals.
Such discriminatory policies shuts the door for
entrepreneurial aspirations of millions. The potential job creators would face
undue disadvantage in furthering their ambitions as they do not get a level
playing field in the area of internet services. Moreover, a cartel of big and
influencing corporates could distort market forces by adopting monopolistic
business practices.
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